Use your goal type to shape your giveaway or contest. Set your goals and decide your giveaway or contest typeĭetermine whether you’re trying to increase social media followers, generate more leads, retain customers or bolster brand awareness. Now you know the benefits of running a social media giveaway or contest, so let’s go through the steps to launch one.
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How to run a social media giveaway or contest Increase loyalty : If you offer exciting prizes and opportunities, your followers will stay tuned for more in the future-especially if you continue to reward your superfans.Amplify brand awareness: By partnering with different brands or influencers, you tap into a new audience and increase your reach.Ask for their name, email address and other relevant information. Convert leads: Request people sign up or submit their entry by completing a form on your website.Increase your follower account: You can ask someone to like or follow you as a way of participating.That’s where social giveaways and contests come in. But engagements are a sign you’re creating enduring customer relationships. Why your brand should create a giveaway or contestĪt a time when short-form video is dominating social feeds, it can be a challenge to create marketing campaigns consumers will actually engage with. New Rochelle – Ideally Yours July 18, 2022 Find out how to win a 12-month rent-free studio apt: /4EZdvOfdNn
Today kicks off our #NewRoConnects apartment giveaway hashtag contest. Challenging your followers to be creative sets the scene for you to foster relationships, build a niche community and source user-generated content.ĬONGRATULATIONS 🎉 on opening your NEW state-of-the-art One Clinton Park complex in the heart of downtown New Rochelle. The winner(s) of the contest receive a prize based on their performance, which means your most creative or talented followers have an advantage. What is a social media contest?ĭuring social media contests, people are challenged to submit their best versions of an assigned task, like their best photo, caption or answer. Giveaways help you reach a wider audience, so they’re a strong platform for promoting new product launches and brand partnerships. Giveaway winners are selected at random, which means it’s fair game for all entrants. What is a social media giveaway?ĭuring social media giveaways, brands, influencers and creators ask people to complete a task (such as tagging their friends, following accounts and liking or sharing posts) for a chance to win a prize. What are social media giveaways and contests?īefore we jump into examples, let’s review what social media giveaways and contests are and why your brand should create one. In this article, we take you through how to launch a social media giveaway or contest and share 12 ideas that will help you connect with your audience and convert customers.
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